Roblox also said its business depends on being able to “provide a safe online environment for children to experience.” Roblox has come up in headlines when kids spend too much money without parental permission and when predators target children using the platform.
It warned in its filing that it may not be able to become profitable in the future, but that it can charge more users for its subscription service, Roblox Premium, to increase profit. The company revealed that only a small portion of its customers regularly spend money on the games and that it doesn’t hold exclusive contracts with the game developers who use Roblox to make their games. Roblox reported that as part of its expenses. Game developers, often young adults, earned $209.2 million for the nine months ending in September, up 190% from the same period a year earlier. Robloxīut Roblox still has to find ways of turning a profit, after reporting a history of net losses in the filing, including $97.2 million in 2018 and $86 million in 2019. In October, it reached $2 billion in lifetime revenue just from mobile players, according to Sensor Tower, which tracks mobile apps.Ī screenshot of one of Roblox's most popular games, displaying purchases that can be made with real money. Of those users, 29% are between the ages of 9 and 12 and 25% are under age 9, according to the filing. In July, gamers spent 3 billion hours playing Roblox, twice as much time as in February.Īn average of 36.2 million users log on to the platform each day to play with friends. About 75% of American children ages 9 through 12 play Roblox regularly with friends, according to the company.ĭuring the pandemic, kids have flocked to Roblox to throw virtual birthday parties and other in-game events that were no longer safe to hold in-person. The entire platform is made up of user-generated games, many of them created by children and teens who have made millions of dollars through the platform.
If you’ve never heard of Roblox, that may be because you’re not a tween or a parent of one. It is not yet profitable, reporting a net loss of $203.2 million in the nine months ending in September, according to the IPO filing.
The company reported revenue of $589 million and an operating cash flow of $345 million for the nine months ending in September. The company declined an interview, citing a quiet period. Popular tween gaming platform Roblox filed to go public on Thursday.
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